How to write your job adverts

Dunbar Education – Job Advert Template

Communication with clients
– Don’t be afraid to ask your client who they envision as their ideal candidate, otherwise you’ll find yourself at a loss for what to include later: make sure you know what kind of person.
– Key attributes and skills they should have.
– Essential skills they would be prepared to compromise on. (opens more options)
– What the future of the role will be. (is there progression)
– Why that candidate will want to apply for the job. (Will prompt selling points of role)

A job advertisement is not a job spec
– A job advert is something that is designed to attract and engage a potential browser and make them want to apply for that role.
– Make the effort to include elements like:
– employee benefits, the chance they will have to make the role their own, or the great working environment.

Balancing your SEO with content
– Should optimally be about 500 words in length.
– Your opening line should contain keywords and entice the candidate to read on.
– Opening paragraph should sell them the opportunity.
– The body paragraph- can take the form of bullet points. Go into detail about your ideal candidate, along with the skills required and responsibilities of the job, with a call to action finishing off the end of the job advertisement.

Give the details some attention
– Google tends to give priority to jobs that are as detailed as possible, whether they are stuffed with keywords or contain accurate metadata.
– Include the job salary and location.
– If possible – include metadata. This is the code that tells Google what is in your job vacancy.
– Ensure it is unique and not just copy and pasted from the job spec.

Would you apply?
– Before uploading, take a good look and read through it.
– Ask yourself, would I apply for this job?
– Is it engaging?

General
Each job should have 6 parts – as below
– Title
– The Catch
– Bullet Points (General)
– About the School/Role
– About the Candidate
– Closing Statement

Examples and explanations of each are below.

Title
This should just be the job title without any other information

– English Teacher
– Science Teacher
– Key Stage 1 Teacher
– Primary Teacher – Key Stage 2

Please also try and get the title in the text of your advert 4 / 5 times
The Catch – This will be at the top of any advert – it just needs to be a couple of questions which will be used to ‘hook’ the candidate in – Using some key words

Are you looking for……..? Would you be interested in ……..? We are looking to appoint ……..? Do you want to ……..?

Are you ……..? We have a school who ……..? Want to ……..? Looking for ……..? Do you have experience in ……..? Are you a qualified ……..?

Bullet Points – General
• English Teacher (Title of Job)
• January 2020 or Sooner (Start Date)
• Dartford, Kent (Location)
• Ofsted ‘Good’ School (Ofsted Rating)
• Permanent Post (Length of Contract)

About the School and/or Role
It is important to really sell the school and the role while being conscious to not give away the identity of the school. It should be highlighting positives about the school and be realistic
– it is important to try and not make it each advert unique and not a template which has just been updated.

See below for an example
Dunbar Education is currently recruiting for an Ofsted ‘Good’ school located in Dartford, Kent, who are looking to appoint a teacher of English on a permanent basis from January 2020. This school has an excellent reputation for the behaviour and achievement of their students as well as the career development of their teaching staff. The current SLT has been in place for over 5 years and they were graded as outstanding for Leadership. This excellent school is ideally located within walking distance of the local train station and can also be reached easily by local roads.

About the Candidate –

Similar to the information about the school –this can be quite generic and just needs to read well and sound inviting while getting in some specifics about what
you want from a candidate.
The appointed applicant will preferably have some experience or working in the UK, although this may have come in your training, and will be comfortable teaching English to Key Stage 4.
The school may also be able to offer Key Stage 5 teaching for the right candidate. Although the students are generally very well behaved you the selected candidate will have a strong classroom presence and behaviour management skills.

You may also want to add bullet points in at this stage: (Please note the below are not necessarily what we have to have – these are just examples)

– Must have UK QTS (Or recognised teaching qualification)
– Degree Level Qualification
– Able to teach English to Key Stage 4
– Good Behaviour Management Skills
– Experience in UK Classroom
– UK DBS (within last 3 Years)

The next steps – what they need to do next- basically just closing the job off
• For more information about this fantastic teacher of English post please contact Matt Brown at Dunbar Education as soon as possible.
• To apply for this role please forward your CV to Matt Brown at Dunbar Education.
• If you are interested in hearing more about the above role please get in touch with Matt Brown at Dunbar Education.
• If you meet the criteria above and would like to hear more then please do not hesitate to get in touch with Matt Brown at Dunbar Education.

And this – If this isn’t what you are looking for, but are interested in hearing about other roles, then Dunbar Education would love to hear from you. We also pay £250 for any successful referrals.

Example of full advert

Teacher of English

Are you an ‘Outstanding’ teacher of English? Are you looking for a post in Dartford starting in 2020? If so, please read on……

• English Teacher
• January 2020 or Sooner
• Dartford, Kent
• Ofsted ‘Good’ School
• Permanent Post

Dunbar Education is currently recruiting for an Ofsted ‘Good’ school located in Dartford, Kent, who are looking to appoint a teacher of English on a permanent basis from January 2020. This school has an excellent reputation for the behaviour and achievement of their students as well as the career development of their teaching staff. The current SLT has been in place for over 5 years and they were graded as outstanding for Leadership. This excellent school is ideally located within walking distance of the local train station and can also be reached easily by local roads.
The appointed applicant for this teacher of English role will preferably have some experience of working in the UK, although this may have come in your training, and will be comfortable teaching English to Key Stage 4. The school may also be able to offer Key Stage 5 teaching for the right candidate. Although the students are generally very well behaved you the selected candidate will have a strong classroom presence and behaviour management skills.

• Must have UK QTS (Or recognised teaching qualification)
• Degree Level Qualification
• Able to teach English to Key Stage 4
• Good Behaviour Management Skills
• Experience in UK Classroom
• UK DBS (within last 3 Years)

If you are a teacher of English and meet the criteria above and would like to hear more then please do not hesitate to get in touch with Matt Brown at Dunbar Education.
If this isn’t what you are looking for, but are interested in hearing about other roles, then Dunbar Education would love to hear from you. We also pay £250 for any successful referrals.

Then you need to record an advert for Odro, and we will get attached to the advert! This will hugely increase your application numbers

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